What to Wear for Your Brand Photoshoot: A Complete Style Guide


One of the most common questions I get before a brand session is: "What should I wear?!" Don't worry, I've got you covered! Here’s your full outfit guide to make sure you look polished, confident, and on brand in your photos.


1. Dress Like the Best Version of You

You want to look like YOU, but on your best day. Think elevated casual - not stiff or overly formal (unless that fits your brand!).


2. Choose Brand-Aligned Colors

Stick to your brand palette where possible. Neutrals, earth tones, or pastels work beautifully, avoid neon colors or busy logos that distract.

3. Prioritize Fit & Comfort

If you’re uncomfortable, it’ll show. Choose pieces you can move in. Tailored blazers, flattering tops, and flowy dresses are always winners.


4. Plan for Variety

Bring 2–3 outfits for different looks (e.g. one casual, one professional, one fun). This gives you more content options down the line.


5. Add Personality with Accessories

A signature necklace, bold lip, or your go-to coffee mug adds personal flair.


Need more visual inspo? Grab my free PDF outfit guide packed with examples and tips!

Ready to Book?

If you're ready to elevate your brand with intentional, scroll-stopping imagery, you're in the right place. With a background in both marketing and brand photography, I don’t just take beautiful photos—I help you create a strategic visual presence that connects with your audience and drives results. Based in Coquitlam, I work with local entrepreneurs and small businesses who are ready to show up confidently and authentically. Let’s create images that not only look amazing but also work for your business.


Get in touch today to book your session or discovery call.